Released on: October 23, 2008, 11:29 am

Press Release Author: Clutch Tees

Industry: Apparel & Fashion

Press Release Summary: Clutchtees.com is a premier provider of innovative t-shirts
meant to connect counter culture members in a glance. Specifically designed to unite
the unique communities surrounding masterworks in popular culture, Clutchtees.com is
a web-based storefront that allows anyone in the world to log on and purchase at
anytime. With a specialized focus on media, humor, and retro styles, ClutchTees.com
is a boundless resource for college humor, political satire and pop-culture inspired
fashion.

Press Release Body: Arlington, Virginia (PRWEB) October 22, 2008 -- In today's open
source culture, appropriating and altering images, ideas and phrases has been
elevated to a new art form. However, one Washington DC-area company is capitalizing
on the surge and taking it to a new level. The products and designs that grace
Clutchtees.com are unique designs, which comment on, or transform the fiction of
media to the reality of life. Clutch Tees offers a diverse combination of social
commentary and fashionable apparel to make any pop-culture aficionado feel
completely at home.

"What you wear says more about you than you think," says Rachel Abel, marketing
executive for Clutch Tees. "A t-shirt with a clever design can communicate the kind
of music you listen to, your political leanings, your sense of humor, whether you're
net savvy or net oblivious--all in a matter of seconds. These are the things that
connect people both on the web and in the real world."

This isn't Clutch Tees' first foray into the Internet t-shirt market. The group's
first company was based on the print-on-demand e-boutique model, but after several
years of successful sales, and skilled honing the cult media message, the group
decided to break away from the CafePress and Threadless.com mold to garner greater
control over product manufacturing. Unlike the many big name novelty or funny
t-shirt sites which offer 100-150 designs printed on a limited selection of apparel,
Clutch prints hundreds of their designs on a variety of t-shirt styles, colors and
fabrics. Consumers can fully customize their order, but also rest assured that
quality is watched with a careful eye. By adding innovative products like ultra-soft
vintage-style shirts from American Apparel and plush skater-style hooded
sweatshirts, their consumers won't find themselves stuck with a hip design on a
shirt they'd never dream of wearing.

The old model served us well," notes Clutch Tees director J. Hines. "But so many of
our customers began requesting higher quality printing, and more stylish products.
We were eager to do what we could on our end to keep everyone happy. The good news
is that with more control over our apparel and manufacturing, we can serve more
people looking--quite literally--to wear their humor on their sleeves."

Clutch Tees marketing approach embodies a firm commitment to social media and online
marketing techniques. The company offers its customers a new way to create a
conversation with a product--which is why the geeks at Clutchtees.com are always
updating the site with social media tools like the add-to Digg, MySpace, Facebook
feature and customer ratings. Clutch Tees has also been featured prominently on the
Web 2.0 t-shirt search engine PleaseDress.me. Hines says the group wants people to
have a more personal and interactive experience that allows customers to connect
with the many other people all over the world who get their jokes, share their likes
and dislikes, and validate their tastes.

"In a culture with so many options, it's choice that begins to define you, and when
you wear one of our shirts, you're saying something to the world. We want the
relationship between ClutchTees.com and our clients to be dynamic and flexible. Just
like a blog post, a twitter update, or a new Facebook photo, our shirts allow you to
broadcast who you are in all of your ridiculous glory," Hines says.

Clutch Tees has been adding an average of 5 new designs each week, printed on more
than 10 styles of apparel. As the selection grows, so does the customer base. For
more information, or to see the tees for yourself, visit http://www.clutchtees.com.


Web Site: http://www.clutchtees.com

Contact Details: PO Box 545
Arlington, VA 22216
1-866-769-6762